5 innovative ways you can increase revenue in your hotel

1. Partner with local businesses

Whether it’s a local restaurant for guests needing a quick pre-meeting snack, or a boat excursion company for those wanting an adventure - joining forces with local businesses can boost both partners’ profits. By offering the business’ products or services at a discounted rate for your guests, you will get a referral fee or commission in return while improving business relationships.

2. Incentivise staff to upsell

Upselling is a core component of customer service and sales strategy within a hotel environment, but providing your staff with the motivation to do this is also vital. For instance, hotel management could run competitions to reward staff who achieve the highest total upsell revenue or highest number of sales. Not only will this boost the morale of your team, but will also generate extra profit through this surge of sales.

3. Don’t slow down during quiet periods

In the hospitality industry, there are going to be periods of time during the off-season where rooms simply can’t be filled like they can at peak times - but don’t let this discourage you. Throughout the year there will be the opportunity for you to leverage and piggyback off small events that can attract a niche audience through your doors.

As well as this, giving out friend referral codes to existing guests is a great way to increase footfall when your premises is a bit quieter. Through actively pursuing more events during quieter seasons, you should also try to increase how consumer-friendly your hotel is through providing amenities such as EV chargers, and a place for guests to eat.

4. Utilise social media and influencer marketing

In comparison to other marketing strategies, influencer marketing is relatively new in the social media sphere and is definitely something that hotels can utilise to increase their profits. In 2021, the global influencing market was valued at a hefty 13.8 billion US dollars.

By implementing the power of influencers into your hotel’s marketing strategy you will undoubtedly see incremental revenue.

5. EV charger installation

A final creative way to increase your hotel revenue is through the installation of electric vehicle chargers on your premises. EV charging stations are a viable option in generating extra profits in both the short and long term. With over 395,000 electric vehicles on UK roads, the demand for public electric chargers is certainly there.

But how exactly can EV charger installation increase your overall profits? You could choose to use a metered system, or include a premium with room bookings that guarantees charging time for guests. By having EV chargers available on your premises, you will not only open your doors to a whole new demographic of EV drivers, but you will also be able to monetise charging for non-guests and sell advertising space around your charging stations - there are many benefits to commercial EV charger installation that you should consider.

Such an increase in EV use can be put down towards an increased concern for the wellbeing of the planet, as well as the majority of businesspeople’s mileage being frequent, short distance journeys, which is well-suited to electric vehicles. 

Most installation providers will guarantee rapid installation timeframes, meaning it’s also a quick and foolproof solution to increasing your hotel’s revenue. If EV charging has piqued your interest as a revenue-boosting option, download our guide to discover more about EV charger installation and how you can receive government-funded support to transform your hotel into an eco hub.